Idea Blog

Idea Blog

Case Study: What Does Your Phone Stand For?

8 hours ago

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

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Case Study: Inking Impressions

Apr 17

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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8 Promotional Products to Win Game Day

Apr 09

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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7 Financial Products That Are a Great Investment

Apr 02

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

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Case Study: A New Way to Do Cross-Promotions

Mar 26

  Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch  Goal of Promotion: Promoting Store Sales Description o...

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Case Study: Pull Up a Chair and Stay Awhile

Mar 19

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

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Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Mar 12

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible each...

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Case Study: Raise Your Glass!

Mar 04

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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Give Your School Clubs a Boost With These Promotional Products

Feb 25

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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Five benefits to expressing yourself on paper

Feb 21

There are many reason to journal, and Kathleen Adams LPC, from the Center for Journal Therapy outlines five powerful benefits in her article, "Pen, Paper, Power! Five Benefits of Journal Writing."&nbs...

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Make Every Day Earth Day with Eco-Friendly Promotional Products

Feb 20

“Our ‘Barnyard Bookmarks’ were given out by one's state energy department and handed out at the State Fair to children to encourage to recycle, yet were also fun and a favorite of ma...

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Case Study: Success on Campus

Feb 18

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...

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Win Big With These Promotional Products for Sports Lovers

Feb 11

If you’re looking for some awesome gear to support your team—or for some killer merch for your team’s fans—we’ve got you covered with these awesome promotional products f...

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How to Protect Your Business From Hackers

Feb 04

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Case Study: Safety First

Jan 27

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Jan 20

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

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6 Things You're Missing out on by Not Using Promotional Products

Jan 13

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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Advice for Getting the Most Out of a Business Trip

Jan 06

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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5 Out of the Box Promotional Products We Love…and You Will Too!

Dec 29, 2018

  We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a lit...

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5 Invaluable Marketing Books to Help Grow Your Brand

Dec 22, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Celebrate Milestones

Dec 15, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Safety Alarm Key Chain

Dec 11, 2018

A large metropolitan hospital located in a high crime area was concerned for its employees’ safety and well-being.  The hospital has security, but wanted a safety alarm for every employee, ...

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Appreciation Gift

Dec 08, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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10 Perfect Holiday Promo Products

Dec 03, 2018

If you haven’t heard, ‘tis the season to be jolly! 'Tis also the season where folks are looking for new holiday-themed promotional products. Here are 10 to get you started! 1. Metallic Li...

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Case Study: Pillow Box

Dec 01, 2018

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Save the Date, Save the Day

Nov 24, 2018

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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7 Sources to Boost Your Creativity

Nov 17, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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Graphic Design Terms Everyone Should Know

Nov 10, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Branding 101: What Makes a Brand Powerful

Nov 03, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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The Truth Is Always Trending

Oct 31, 2018

  Trust. It’s a powerful asset in business and essential to the effective and efficient functioning of the markets that underpin our vibrant economy. Philosophical changes in human capita...

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Case Study: Let the Games Begin!

Oct 25, 2018

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

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How to Inspire Creativity in the Workplace

Oct 22, 2018

  Creativity is an essential factor in creating a successful business. One recent study shows that 82% of companies believe there is a strong connection between creativity and busine...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 19, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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Fundraiser Case History - Decks of Playing Cards

Oct 15, 2018

Client: High School Objective: Raise funds for events and expenses. Implementation: Teachers and students sold ads to area restaurants, businesses and clubs for $100.00 per ad. These ads appeared on...

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3 Simple Ways to Boost Your Mood Right Now

Oct 12, 2018

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

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5 Promo Products That Are Bright, Light, and Ready to Excite

Oct 08, 2018

  Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

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9 Promotional Product Ideas for the Real Estate Industry

Oct 04, 2018

  The real estate industry generates billions of dollars in revenue per year in residential, commercial, and industrial sectors. In such a vast landscape, real estate professionals have to...

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25 Insane (But True) Facts About Promotional Products

Oct 02, 2018

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts.  But do you know these fun facts about promotional product...

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Know Your Shades: 4 Types of Iconic Sunglasses

Oct 01, 2018

“The future’s so bright, I gotta wear shades.” - Timbuk 3Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears...

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Raise Your Glass

Sep 28, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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Hospitals and Schools Team Up!

Sep 25, 2018

A school district (12 high schools) and one of the area hospitals have teamed up together each year for the last six years. The hospital logo is printed on all the pom handles and the schools are iden...

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8 Fall Promo Products

Sep 24, 2018

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come.  From Halloween parties to homecoming football games, there ar...

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6 High-Tech Promotional Products

Sep 22, 2018

It seems like there are new cutting-edge gadgets coming to market every day.  It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&...

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Your Brand Is Your Business - Market It!

Sep 19, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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